University of Michigan marketing professor Aradhna Krishna has studied how labels impact how much we eat. In one experiment, she gave people cookies that were labeled either medium or large, and then measured how much they ate.
The cookies were identical in size.
You guessed it. People ate more cookies when they were labeled "medium." Rather than trust what their stomachs were telling them, in other words, people went by the label.
The report explains the same thing is happening in sizes and that clothes sell better when they call something a small even if it's not. I found the story interesting but ultimately limited.
We don't have kids yet but we both work so start of the school year means we grab nephews and nieces and get shoes for them and some clothes to help out.
The story ignored this but boy's shoes. Once you get to wearing men's size shoes, watch out. Because of the myth that big feet mean a big penis, tennis shoes are being labled as bigger than they are. For example, an 8 1/2 is what one of the nephews wore. He had to get what was labeled a ten. Wrongly labled. So while they've got women buying clothes by making the sizes \smaller, when it comes to men's shoes these days, athletic shoes, they're being marked as bigger sizes than they are.
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